Monday, June 17, 2019

Social Media StoryTelling Mindset - 5 Ways to Develop Yours

Whether it is platform building, audience communicating, or readership engaging; storytelling plays a big role outside of fiction writing. Developing your story telling mindset will make your practice feel more authentic and automatic. Gone are the days of trying to manufacture content and generating sales. Here are 5 simple ways to develop yours:

1. Consider what is on your mind and heart. Those conversations you roll around in your head or those characters you are putting through their paces. Sharing what is going on with you is like having a virtual coffee with a friend. Your readership will respond.

2. Be prepared for "How are you?" We respond so automatically to this conversational niceity that we land up missing its connection power most of the time. What if we used it to start an actual conversation instead of a fleeting greeting? Connecting on either side of what we post online in real life and tying them all together makes them all have authentic value and keeps the conversation going.

3. Giving kudos to people who have impacted you. It could take the shape of a book review or a thoughtful text, time in your family group chat, or a celebration of achievement or committed service. Studies show that people who participate in social media by contributing celebrating and positive comments (instead of passive viewing which is shown to decrease well-being and feed comparisons and insecurity) The same goes for in-person engagement. Give that compliment. Tell that charming story that paints someone else in a good light. You and everyone else around you will leave feeling even better. That's the point of story-telling.

4. Engaging your audience with questions whether in in-person discussions or a question of the day on social media means you will be meeting a need instead of talking to the air. Whether it is about genre or a life transforming concept, readers are looking for what they need. Connecting with what that is connects you to your audience and helps you to hone focus. Note: you will not meet everyone's reading needs all the time. If your readership fluctuates or changes; it is likely because you are getting closer to your core audience. Your writing could be evolving into a different direction and it will eventually find its way to people who are looking for it. Keep at it. Also keep in mind that you yourself likely have several authors and speakers you keep going back to and that who they are may change from month to month and season to season.

5. Seeing the purpose of everyday interactions with the world around you as you intentionally make your mark with storytelling that makes a difference is powerful. You hold the ability to connect people, build them up, point them in a positive direction, and make their lives easier and better. Don't discount that story you tell. It has been given to you for a reason.

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